Business Strategy

We recently went live with a redesigned website for Lake Crest Homes. Founded by Jim Smrt in 1990, Lake Crest Homes, Inc., has an extraordinary reputation for excellence in the Reno-Tahoe area.

Lake Crest Homes is recognized locally for the quality of their craftsmanship and their client support. They have built some of the most spectacular homes in the Reno-Lake Tahoe area, and needed a strong web presence to showcase their talents.

The overall business goals for the Lake Crest Homes website:

• Give Lake Crest Homes a newer, updated look and feel.
• Port their old site to Bullsprig's Content Management System (CMS), allowing the owners and employees of Lake Crest Homes to control content and images on their website.
• Create call-to-action items on every page of the website.
• Utilize Bullsprig's enhanced SEO technologies to achieve better rankings via organic search.
• Using interactive forms and funnels on the website, Lake Crest will be able to generate higher-quality business leads.
• Install custom analytic software to gauge the effectiveness of design elements and page structure.

We integrated a blog and designed various announcement modules to help the team at Lake Crest Homes keep the site fresh with updated content relevant to the construction industry.

Click here to view the new Lake Crest Homes website. The team at Bullsprig is excited about this new website... let us know what you think!

We recently went live with a redesigned website for CFS Engineering. CFS Engineering was founded by Clark Stoner as a specialty service civil and environmental engineering firm dedicated to helping their clients achieve their most challenging objectives.

The overall business goals for the redesign were:

• Give CFS Engineering a newer, updated look and feel.
• Port their old site to Bullsprig's Content Management System (CMS), giving the owners of CFS Engineering better control over their website.
• Utilize Bullsprig's enhanced SEO technologies to achieve better rankings via organic search.
• Generate higher-quality business leads through interactive forms and funnels on the website.

In addition to these business goals, we added: custom website analytics; lead management systems built around workflows; automatically generated xml feeds for search; and other important key business indicators (KBIs).

Clark Stoner, the owner/founder of CFS Engineering, is an avid outdoorsman as well as being one of the top engineers in the field. He wanted the website to "not" look like every other engineering firm out there. We utilized outdoor photography and various elements to achieve the desired look and feel requested.

We integrated a blog and designed various announcement modules to help the team at CFS Engineering keep the site fresh with updated content relevant to the engineering industry.

At Bullsprig, we are very excited about this site! Click here to view the new CFS Engineering website.

We just went live with a new website for Reno real estate agent Brooke Sullivan. Brooke specializes in luxury real estate and Montreux real estate in Reno, Nevada. The design and development of this website went incredibly fast, at only 8 total days! (That includes beta testing and debugging!)

The design goals for this project was to give users an easy method to search for real estate and show Brooke's featured listings, while staying clean and user-friendly. The overwhelming majority of real estate websites are cluttered and confusing... filled with non-essential "stuff" like mortgage rates and calculators. Very rarely do these sites offer anything that users would want to come back for.

This was a great project for the team at Bullsprig to work on because so many real estate web sites -- even the sites focusing on luxury real estate -- are SO confusing, and completely abandon their initial business goals. Most sites lose focus by populating their pages with dancing skeletons and dinosaur pictures.

This website had to be engaging. Relevant. Filled with information users would seek out and return to often. Brooke's clientiel are high-end sophisticated real estate buyers. These clients have purchased real estate before, and are looking for the best Reno real estate agent available.

We built the website entirely on the Bullsprig Platform, integrating numerous key business indicators, including:

• Custom Web Site Analytics - Custom website reports are generated weekly, and sent via email to Brooke Sullivan every Sunday. These website reports illustrate her top performing pages, most popular Reno real estate listings and searches, web form submissions and more. Our website statistics provide everything Brooke Sullivan needs to know to improve her online business and stay on track.
• Lead Management Systems - We built custom web forms that capture every inquiry, seamlessly updating her customer database in real-time.
• Workflow Notifications - We built multi-step work-flows to notify Brooke Sullivan of new web form submissions, verifying steps as they are completed, and remind and escalate to management if need be.
• Search Engine Optimization (SEO) - We put special effort into making sure Brooke Sullivan can get found on the web. We automatically generate the sitemap.xml file for Brooke Sullivan each day, ensuring maximum visibility in Google, Yahoo and Microsoft.
• Content Management System (CMS) - Utilizing the Bullsprig Platform, Brooke Sullivan can maintain every aspect of her custom website, from any computer with a web connection. She can update real estate listings and edit content, upload files and communications, add and change photos with a click of a mouse.

The SEO campaign for Brooke Sullivan will be ongoing, as true SEO performance is not easy, and takes a lot time and effort. The SEO work we'll be doing for Brooke Sullivan is going to be very interesting. There is a lot of competition for real estate keywords. As of today, BrookeSullivan.com is not found on Google. But, that WILL change shortly. (We'll keep you up-to-date).

About Brooke Sullivan: Brooke Sullivan is a luxury real estate agent who works for Dickson Realty at the private golf course community of Montreux. Her real estate website focuses on luxury real estate in Northern Nevada. In addition to Northern Nevada luxury real estate, Brooke Sullivan lists and sells Montreux real estate and Reno real estate. Brooke Sullivan lives and works in the Reno/Tahoe area, and is a member of the Montreux Golf and Country Club, home to a stop on the PGA Tour and FedEx Cup. Her website should be used to search for real estate, including: Montreux Real Estate, Luxury Real Estate, Reno Real Estate, Lake Tahoe Real Estate and high-end Real Estate. The private Montreux community could be comparable to: Martis Camp; Yellowstone Club; Timilick Tahoe; Old Greenwood; Grays Crossing and the Tahoe Mountain Club.

Click here to view Brooke Sullivan's website.

Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) today announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash.

Adobe's acquisition of Omniture furthers its mission to revolutionize the way the world engages with ideas and information. By combining Adobe's content creation tools and ubiquitous clients with Omniture's Web analytics, measurement and optimization technologies, Adobe will be well positioned to deliver solutions that can transform the future of engaging experiences and e-commerce across all digital content platforms and devices.

The combination of the two companies will increase the value Adobe delivers to customers. For designers, developers and online marketers, an integrated workflow -- with optimization capabilities embedded in the creation tools -- will streamline the creation and delivery of relevant content and applications. This optimization will enable advertisers, advertising agencies, publishers and e-tailers to achieve greater ROI from their digital media investments and improve their end users' experiences.

"Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and applications online," said Shantanu Narayen, president and chief executive officer of Adobe. "This is a game changer for both Adobe and our customers. We will enable advertisers, media companies and e-tailers to realize the full value of their digital assets."

"Omniture's mission has been to enable our customers to optimize every digital interaction," said Josh James, CEO of Omniture. "By joining forces with Adobe, we will accelerate our ability to deliver on that vision and together bring new innovation to the market that improves content engagement, advertising effectiveness and the overall user experience, which will drive more advertising dollars online."

Expanded Opportunities for Adobe and Omniture
This acquisition will significantly expand Adobe's addressable market and growth potential, broadening solutions Adobe provides to the rapidly growing Internet advertising, e-commerce and digital media markets.

The combination will also expand Adobe's offering of mission-critical solutions to the enterprise customer. Adding the capabilities of Omniture will further enhance Adobe's offerings and ability to appeal to online marketers, including chief marketing officers.

The acquisition of Omniture will further diversify Adobe's business, adding a scalable SaaS platform that captures over a trillion transactions per quarter, an expansive partner ecosystem, and a recurring revenue model.

For Omniture, joining Adobe will provide global operational scale and the ability to more quickly penetrate new geographies and markets, thereby accelerating its go-to-market strategy and growth potential.

Integration and Closing Details
As part of the expected integration of the two companies, Omniture will become a new business unit within Adobe. Omniture's CEO, Josh James, will join Adobe as senior vice president of the new business unit, reporting to Adobe's president and CEO, Shantanu Narayen.

The completion of the transaction, which is subject to customary government approvals and the satisfaction of other customary conditions, is expected to close in the fourth quarter of Adobe's 2009 fiscal year.

The proposed offer represents a premium of 45 percent over Omniture's average closing price for the last 30 trading days through yesterday's close.

Adobe believes the acquisition will be accretive to Adobe's non-GAAP earnings in fiscal year 2010.

The companies will make information, including an FAQ and other details about the acquisition, available at http://www.adobe.com/aboutadobe/invrelations/adobeandomniture.html.

We recently went live with a new website for Advanced Dentistry by Design. This Carson City Dentist has been in business for over 30 years in Carson City. Advanced Dentistry by Design offers many dental services including: Cosmetic Dentistry, General Dentistry, CEREC Technology, 6 Month Smiles, Dental Implants, Porcelain Veneers and Sedation Dentistry.

The design and layout of this site was really straightforward. In our initial conversations with Dr. Clint Euse at Advanced Dentistry by Design, when asked about the look and feel they wanted, he said, "We like the look and feel of your site." Great, that made this design really easy... we built the site just like we'd like it. We had one review, after that review, design and development went very fast. And, by the way, if you're wondering about costs associated with website design and development... the answer is easy: Cost depends on how much time we spend designing and developing your site. Simple.

Dr. Euse and the team at Advanced Dentistry by Design, had multiple business objectives for this website. They wanted a clean and professional website that would: capture prospective new clients via the web site; give current clients the ability to make appointments online; be found on Google and other search engines; allow Advanced Dentistry by Design the ability to update their web site on their own; and, communicate with clients via a blog.

We built the web site entirely on the Bullsprig Platform, integrating numerous key business indicators, including:

• Web Site Analytics - We generate custom reports, sent to Advanced Dentistry by Design weekly. These reports illustrate their top performing pages, most popular products, web form submission volume - everything Advanced Dentistry by Design needs to know to improve their online business.
• Lead Management Systems - We built custom web forms that capture every inquiry, then update their customer database automatically.
• Workflow Notifications - We built multi-step work-flows to notify Advanced Dentistry by Design of new web form submissions, verifying steps as they are completed, and remind and escalate to management if need be.
• Search Engine Optimization (SEO) - We put special effort into making sure Advanced Dentistry by Design can get found on the web. We automatically generate the sitemap.xml file for Advanced Dentistry by Design each day, ensuring maximum visibility in Google, Yahoo and Microsoft. The SEO efforts for Advanced Dentistry by Design will be ongoing, as true SEO performance is not easy, and does take time and effort.
• Content Management System (CMS) - Utilizing the Bullsprig Platform, Advanced Dentistry by Design can maintain their web site from any computer with a web connection. They can make updates and edit content, upload files and communications, add and change photos seamlessly.

Click here to view Advanced Dentistry by Design's new site.

About the company: Advanced Dentistry by Design is a Carson City Dentist serving Carson City, Reno and the outlying areas. Where other practices look at patients and see teeth, Advanced Dentistry by Design sees a person with expectations, desires and concerns.

In 2004 we designed a web site for WHITNEYfusion, a high-end event planning company. The web site was built entirely in Flash, and won Bullsprig numerous design awards. The web site was incredible--utilizing the latest in Flash technology and engineering.

Fast-forward to 2009 and WHITNEYfusion was overdue for a redesign.

Since 2004 WHITNEYfusion has seen tremendous growth. They have added a lot of new clients, and added people to their support staff. In addition, WHITNEYfusion has added wedding planning to their list of capabilities: corporate events, sports marketing and social soirees.

There are a few main business objectives for this redesign, including: be found on Google; give WHITNEYfusion the ability to updated the web site on their own; capture prospective leads via the web site; add photo galleries fast and whenever they wanted; and, finally, add a section on WHITNEYfusion weddings (more on this later).

The first phase of the redesign focused on the events side of WHITNEYfusion's business. The look and feel needed to be somewhat corporate but still incorporate the movement from the previous version of the site. The target audience for WHITNEYfusion Events is human resources staff at companies. In other words, people who needed information and examples fast, and hassle-free.

We built the web site entirely on the Bullsprig Platform, integrating numerous key business indicators, including:

• Web Site Analytics - We generate custom reports, sent to WHITNEYfusion weekly. These reports illustrate their top performing pages, most popular products, web form submission volume - everything WHITNEYfusion needs to know to improve their online business.
• Customer Relationship Management (CRM) - WHITNEYfusion can now manage their customers from their web interface, allowing them to track customers actions easier.
• Lead Management Systems - We built custom web forms that capture every inquiry, then update their contact management database automatically.
• Workflow Notifications - We built multi-step work-flows to notify WHITNEYfusion of new web form submissions, verifying steps as they are completed, and remind and escalate to management if need be.
• Search Engine Optimization (SEO) - We put special effort into making sure WHITNEYfusion can get found on the web. We automatically generate the sitemap.xml file for WHITNEYfusion each day, ensuring maximum visibility in Google, Yahoo and Microsoft. The SEO efforts for WHITNEYfusion will be ongoing, as they have contracted with us to provide results and keyword analysis. This will be a lot of fun, as our initial analysis shows the area to be ripe with opportunities!
• Content Management System (CMS) - Utilizing the Bullsprig Platform, WHITNEYfusion can maintain their web site from any computer with a web connection. They can make updates and edit content, upload files and communications, add and change photos seamlessly.

Click here to check out the new site.

Back to the WHITNEYfusion weddings side. This is a different animal... a completely different web site. Different objectives, different audience. Evidently soon-to-be brides are very picky. (I should know, I am married.) We're in the middle of designing this side of WHITNEYfusion. It's an exciting site, very creative, and, of course a custom website design.

Below is a peak at the initial comps. I'll post the entire site when we're done.


About the company: WHITNEYfusion is a boutique event planning firm that offers the very best in corporate events, charity events, sports marketing, social soirees and wedding planning. From simple to extravagant, traditional to edgy, we fuse your vision with our insight & resources to create the perfect occasion.

We just went live with a new web site for Capital Glass. This 40 year old company specializes in apartment renovations commercial construction and residential construction. Their location in Carson City hasn't stopped them from expanding nation-wide.

The main business objective of their new web site is to sevice exsiting clients, while attracting new clients across the country.

The Team at Capital Glass is extremely busy with ongoing projects. They wanted their web site to work for them... to be an online business. Communicating with architects and contractors on a daily basis takes a lot of time--on the phone and via email. One of their business goals was to create a "members only" portion of the web site where Capital Glass clients could download specs, plans and other communications, allowing Capital Glass the time to focus on their projects.

They also wanted to control their content, that is: make changes, add photos, plans, specs and communicate with their clients. We built the web site entirely on the Bullsprig Platform, integrating numerous key business indicators, including:

• Web Site Analytics - We generate custom reports, sent to Capital Glass weekly. These reports illustrate their top performing pages, most popular products, web form submission volume - everything Capital Glass needs to know to improve their online business.
• Customer Relationship Management (CRM) - Capital Glass can now manage their customers from their web interface, allowing them to track customers actions easier.
• Lead Management Systems - We built custom web forms that capture every inquiry, then update their contact management database automatically.
• Workflow Notifications - We built multi-step work-flows to notify the Capital Glass team of new web form submissions, verifying steps as they are completed, and remind and escalate to management if need be.
• Search Engine Optimization (SEO) - We put special effort into making sure Capital Glass can get found on the web. We automatically generate the sitemap.xml file for Capital Glass each day, ensuring maximum visibility in Google, Yahoo and Microsoft.
• Members Only Section - We built a members only section for Capital Glass, allowing current customers secure online access to download their files and communicate with Capital Glass.
• Content Management System (CMS) - Utalizing the Bullsprig Platform, Capital Glass can maintain their web site from any computer with a web connecting. They can make updates and edit content, upload files and communications, add and change photos seamlessly.

Click here to check out the new site.

The site was built, and is hosted, on the Bullsprig platform.

About the company: founded in 1968, Capital Glass, Inc. is a family owned and operated glazing contractor dedicated to providing the highest quality products and services to all customers and projects regardless of their size. The company's founders, Donald and Virginia Larkin, and now their sons have grown the business on the principals of hard work, quality, and accountability.

One of the most common questions from our clients is, “What stats should I be looking at?”

Your web site statistics can get fairly complicated. There are A LOT of key business indicators available with our web site reports.

Successful business owners know it’s important to actively measure and improve the performance of their business. Your web site should be no different. You should be looking at and analyzing your web stats so that you can improve your online performance.

With Bullsprig’s web site platform, you can find out how visitors found your site and how they interact with it. All from one screen, you can analyze your eCommerce performance, keywords, search engines. You can also find out how visitors were referred to your site and so much more.

After your site goes live, we'll sit down with you and help determine what key business indicators are most important to you and why!