Business Strategy

In business, nothing happens until a sale is made. Leads equals sales. Without leads, your business will not survive long.

We consult our clients often about the importance of conversion rates. A conversion can be many things... a product purchase, information gathered from interactive forms, a contract signed, and so on. Your conversion rate is the percentage of people who actually do what you want them to do. For example, if 10 people visit your online store and three people buy something, your conversion rate is 30 percent.

Tracking conversion rates on your website is a very important key business indicator.

Your ultimate goal is to convert clients, make a sale and keep your business growing. After the initial conversion, you need to make sure you keep getting repeat sales from your customers. The way to do this is to create marketing and sales systems that work.

With our website design clients, we first determine what their business goals are, then create conversion funnels to support these business goals.

Too many business owners focus on getting their "look" right before they start to generate leads. At the end of the day, leads are far more important than your brand. Again, leads equals sales, and without leads, your business will not survive long.

If you're in the market for a website redesign, or brand-new custom website design, make sure your website design company focuses on your business goals first, website look and feel later.

We recently went live with a redesigned website for Lake Crest Homes. Founded by Jim Smrt in 1990, Lake Crest Homes, Inc., has an extraordinary reputation for excellence in the Reno-Tahoe area.

Lake Crest Homes is recognized locally for the quality of their craftsmanship and their client support. They have built some of the most spectacular homes in the Reno-Lake Tahoe area, and needed a strong web presence to showcase their talents.

The overall business goals for the Lake Crest Homes website:

• Give Lake Crest Homes a newer, updated look and feel.
• Port their old site to Bullsprig's Content Management System (CMS), allowing the owners and employees of Lake Crest Homes to control content and images on their website.
• Create call-to-action items on every page of the website.
• Utilize Bullsprig's enhanced SEO technologies to achieve better rankings via organic search.
• Using interactive forms and funnels on the website, Lake Crest will be able to generate higher-quality business leads.
• Install custom analytic software to gauge the effectiveness of design elements and page structure.

We integrated a blog and designed various announcement modules to help the team at Lake Crest Homes keep the site fresh with updated content relevant to the construction industry.

Click here to view the new Lake Crest Homes website. The team at Bullsprig is excited about this new website... let us know what you think!

We recently went live with a redesigned website for CFS Engineering. CFS Engineering was founded by Clark Stoner as a specialty service civil and environmental engineering firm dedicated to helping their clients achieve their most challenging objectives.

The overall business goals for the redesign were:

• Give CFS Engineering a newer, updated look and feel.
• Port their old site to Bullsprig's Content Management System (CMS), giving the owners of CFS Engineering better control over their website.
• Utilize Bullsprig's enhanced SEO technologies to achieve better rankings via organic search.
• Generate higher-quality business leads through interactive forms and funnels on the website.

In addition to these business goals, we added: custom website analytics; lead management systems built around workflows; automatically generated xml feeds for search; and other important key business indicators (KBIs).

Clark Stoner, the owner/founder of CFS Engineering, is an avid outdoorsman as well as being one of the top engineers in the field. He wanted the website to "not" look like every other engineering firm out there. We utilized outdoor photography and various elements to achieve the desired look and feel requested.

We integrated a blog and designed various announcement modules to help the team at CFS Engineering keep the site fresh with updated content relevant to the engineering industry.

At Bullsprig, we are very excited about this site! Click here to view the new CFS Engineering website.

More and more of our clients are demanding a single solution that helps them manage every aspect of their website and online activities. That solution is a Content Management System (CMS).

At Bullsprig, all of our websites are designed and developed to run on our advanced technology infrastructure: the Bullsprig Platform. This platform is a Content Management System for the web.

Content Management Systems (CMS) on the web are used to manage and control collections HTML documents and their associated images, eCommerce systems, workflows and many other things. Having your website run by a content management system is critical to the success of your website.

Content management systems (CMS) are designed to allow users with little knowledge of programming languages or markup languages the ability to create and manage content with relative ease. A good content management system has the power to dramatically simplify the maintenance and freshness of websites.

The Bullsprig Platform gives clients the power to manage their websites, run marketing campaigns, track customers, sell products and much more... making their lives easier and business more profitable.

Our website design and development process integrates our CMS from the start. When we design and develop a new website, all the functionality, i.e., interactive forms, eCommerce capabilities, email marketing, workflows and so on are all tied together on the Bullsprig Platform.

Our CMS platform is an all-in-one solution. That means, when you log in, you have immediate access your website control panel, contacts database, web form submissions, blog and forum comments, products, catalogs and sub-catalogs, your orders, web pages, email marketing campaigns, website reports and more.

You can access your website from any computer with an internet connection... just use any popular web browser!

Our clients have had tremendous success with our system. If you are interested in learning more, please contact us today for a free website design estimate!

Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) today announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash.

Adobe's acquisition of Omniture furthers its mission to revolutionize the way the world engages with ideas and information. By combining Adobe's content creation tools and ubiquitous clients with Omniture's Web analytics, measurement and optimization technologies, Adobe will be well positioned to deliver solutions that can transform the future of engaging experiences and e-commerce across all digital content platforms and devices.

The combination of the two companies will increase the value Adobe delivers to customers. For designers, developers and online marketers, an integrated workflow -- with optimization capabilities embedded in the creation tools -- will streamline the creation and delivery of relevant content and applications. This optimization will enable advertisers, advertising agencies, publishers and e-tailers to achieve greater ROI from their digital media investments and improve their end users' experiences.

"Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and applications online," said Shantanu Narayen, president and chief executive officer of Adobe. "This is a game changer for both Adobe and our customers. We will enable advertisers, media companies and e-tailers to realize the full value of their digital assets."

"Omniture's mission has been to enable our customers to optimize every digital interaction," said Josh James, CEO of Omniture. "By joining forces with Adobe, we will accelerate our ability to deliver on that vision and together bring new innovation to the market that improves content engagement, advertising effectiveness and the overall user experience, which will drive more advertising dollars online."

Expanded Opportunities for Adobe and Omniture
This acquisition will significantly expand Adobe's addressable market and growth potential, broadening solutions Adobe provides to the rapidly growing Internet advertising, e-commerce and digital media markets.

The combination will also expand Adobe's offering of mission-critical solutions to the enterprise customer. Adding the capabilities of Omniture will further enhance Adobe's offerings and ability to appeal to online marketers, including chief marketing officers.

The acquisition of Omniture will further diversify Adobe's business, adding a scalable SaaS platform that captures over a trillion transactions per quarter, an expansive partner ecosystem, and a recurring revenue model.

For Omniture, joining Adobe will provide global operational scale and the ability to more quickly penetrate new geographies and markets, thereby accelerating its go-to-market strategy and growth potential.

Integration and Closing Details
As part of the expected integration of the two companies, Omniture will become a new business unit within Adobe. Omniture's CEO, Josh James, will join Adobe as senior vice president of the new business unit, reporting to Adobe's president and CEO, Shantanu Narayen.

The completion of the transaction, which is subject to customary government approvals and the satisfaction of other customary conditions, is expected to close in the fourth quarter of Adobe's 2009 fiscal year.

The proposed offer represents a premium of 45 percent over Omniture's average closing price for the last 30 trading days through yesterday's close.

Adobe believes the acquisition will be accretive to Adobe's non-GAAP earnings in fiscal year 2010.

The companies will make information, including an FAQ and other details about the acquisition, available at http://www.adobe.com/aboutadobe/invrelations/adobeandomniture.html.