Business Strategy

We recently went live with a new website for Advanced Dentistry by Design. This Carson City Dentist has been in business for over 30 years in Carson City. Advanced Dentistry by Design offers many dental services including: Cosmetic Dentistry, General Dentistry, CEREC Technology, 6 Month Smiles, Dental Implants, Porcelain Veneers and Sedation Dentistry.

The design and layout of this site was really straightforward. In our initial conversations with Dr. Clint Euse at Advanced Dentistry by Design, when asked about the look and feel they wanted, he said, "We like the look and feel of your site." Great, that made this design really easy... we built the site just like we'd like it. We had one review, after that review, design and development went very fast. And, by the way, if you're wondering about costs associated with website design and development... the answer is easy: Cost depends on how much time we spend designing and developing your site. Simple.

Dr. Euse and the team at Advanced Dentistry by Design, had multiple business objectives for this website. They wanted a clean and professional website that would: capture prospective new clients via the web site; give current clients the ability to make appointments online; be found on Google and other search engines; allow Advanced Dentistry by Design the ability to update their web site on their own; and, communicate with clients via a blog.

We built the web site entirely on the Bullsprig Platform, integrating numerous key business indicators, including:

• Web Site Analytics - We generate custom reports, sent to Advanced Dentistry by Design weekly. These reports illustrate their top performing pages, most popular products, web form submission volume - everything Advanced Dentistry by Design needs to know to improve their online business.
• Lead Management Systems - We built custom web forms that capture every inquiry, then update their customer database automatically.
• Workflow Notifications - We built multi-step work-flows to notify Advanced Dentistry by Design of new web form submissions, verifying steps as they are completed, and remind and escalate to management if need be.
• Search Engine Optimization (SEO) - We put special effort into making sure Advanced Dentistry by Design can get found on the web. We automatically generate the sitemap.xml file for Advanced Dentistry by Design each day, ensuring maximum visibility in Google, Yahoo and Microsoft. The SEO efforts for Advanced Dentistry by Design will be ongoing, as true SEO performance is not easy, and does take time and effort.
• Content Management System (CMS) - Utilizing the Bullsprig Platform, Advanced Dentistry by Design can maintain their web site from any computer with a web connection. They can make updates and edit content, upload files and communications, add and change photos seamlessly.

Click here to view Advanced Dentistry by Design's new site.

About the company: Advanced Dentistry by Design is a Carson City Dentist serving Carson City, Reno and the outlying areas. Where other practices look at patients and see teeth, Advanced Dentistry by Design sees a person with expectations, desires and concerns.