Business Strategy

We just went live with a new website for Reno real estate agent Brooke Sullivan. Brooke specializes in luxury real estate and Montreux real estate in Reno, Nevada. The design and development of this website went incredibly fast, at only 8 total days! (That includes beta testing and debugging!)

The design goals for this project was to give users an easy method to search for real estate and show Brooke's featured listings, while staying clean and user-friendly. The overwhelming majority of real estate websites are cluttered and confusing... filled with non-essential "stuff" like mortgage rates and calculators. Very rarely do these sites offer anything that users would want to come back for.

This was a great project for the team at Bullsprig to work on because so many real estate web sites -- even the sites focusing on luxury real estate -- are SO confusing, and completely abandon their initial business goals. Most sites lose focus by populating their pages with dancing skeletons and dinosaur pictures.

This website had to be engaging. Relevant. Filled with information users would seek out and return to often. Brooke's clientiel are high-end sophisticated real estate buyers. These clients have purchased real estate before, and are looking for the best Reno real estate agent available.

We built the website entirely on the Bullsprig Platform, integrating numerous key business indicators, including:

• Custom Web Site Analytics - Custom website reports are generated weekly, and sent via email to Brooke Sullivan every Sunday. These website reports illustrate her top performing pages, most popular Reno real estate listings and searches, web form submissions and more. Our website statistics provide everything Brooke Sullivan needs to know to improve her online business and stay on track.
• Lead Management Systems - We built custom web forms that capture every inquiry, seamlessly updating her customer database in real-time.
• Workflow Notifications - We built multi-step work-flows to notify Brooke Sullivan of new web form submissions, verifying steps as they are completed, and remind and escalate to management if need be.
• Search Engine Optimization (SEO) - We put special effort into making sure Brooke Sullivan can get found on the web. We automatically generate the sitemap.xml file for Brooke Sullivan each day, ensuring maximum visibility in Google, Yahoo and Microsoft.
• Content Management System (CMS) - Utilizing the Bullsprig Platform, Brooke Sullivan can maintain every aspect of her custom website, from any computer with a web connection. She can update real estate listings and edit content, upload files and communications, add and change photos with a click of a mouse.

The SEO campaign for Brooke Sullivan will be ongoing, as true SEO performance is not easy, and takes a lot time and effort. The SEO work we'll be doing for Brooke Sullivan is going to be very interesting. There is a lot of competition for real estate keywords. As of today, BrookeSullivan.com is not found on Google. But, that WILL change shortly. (We'll keep you up-to-date).

About Brooke Sullivan: Brooke Sullivan is a luxury real estate agent who works for Dickson Realty at the private golf course community of Montreux. Her real estate website focuses on luxury real estate in Northern Nevada. In addition to Northern Nevada luxury real estate, Brooke Sullivan lists and sells Montreux real estate and Reno real estate. Brooke Sullivan lives and works in the Reno/Tahoe area, and is a member of the Montreux Golf and Country Club, home to a stop on the PGA Tour and FedEx Cup. Her website should be used to search for real estate, including: Montreux Real Estate, Luxury Real Estate, Reno Real Estate, Lake Tahoe Real Estate and high-end Real Estate. The private Montreux community could be comparable to: Martis Camp; Yellowstone Club; Timilick Tahoe; Old Greenwood; Grays Crossing and the Tahoe Mountain Club.

Click here to view Brooke Sullivan's website.

Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) today announced the two companies have entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash.

Adobe's acquisition of Omniture furthers its mission to revolutionize the way the world engages with ideas and information. By combining Adobe's content creation tools and ubiquitous clients with Omniture's Web analytics, measurement and optimization technologies, Adobe will be well positioned to deliver solutions that can transform the future of engaging experiences and e-commerce across all digital content platforms and devices.

The combination of the two companies will increase the value Adobe delivers to customers. For designers, developers and online marketers, an integrated workflow -- with optimization capabilities embedded in the creation tools -- will streamline the creation and delivery of relevant content and applications. This optimization will enable advertisers, advertising agencies, publishers and e-tailers to achieve greater ROI from their digital media investments and improve their end users' experiences.

"Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and applications online," said Shantanu Narayen, president and chief executive officer of Adobe. "This is a game changer for both Adobe and our customers. We will enable advertisers, media companies and e-tailers to realize the full value of their digital assets."

"Omniture's mission has been to enable our customers to optimize every digital interaction," said Josh James, CEO of Omniture. "By joining forces with Adobe, we will accelerate our ability to deliver on that vision and together bring new innovation to the market that improves content engagement, advertising effectiveness and the overall user experience, which will drive more advertising dollars online."

Expanded Opportunities for Adobe and Omniture
This acquisition will significantly expand Adobe's addressable market and growth potential, broadening solutions Adobe provides to the rapidly growing Internet advertising, e-commerce and digital media markets.

The combination will also expand Adobe's offering of mission-critical solutions to the enterprise customer. Adding the capabilities of Omniture will further enhance Adobe's offerings and ability to appeal to online marketers, including chief marketing officers.

The acquisition of Omniture will further diversify Adobe's business, adding a scalable SaaS platform that captures over a trillion transactions per quarter, an expansive partner ecosystem, and a recurring revenue model.

For Omniture, joining Adobe will provide global operational scale and the ability to more quickly penetrate new geographies and markets, thereby accelerating its go-to-market strategy and growth potential.

Integration and Closing Details
As part of the expected integration of the two companies, Omniture will become a new business unit within Adobe. Omniture's CEO, Josh James, will join Adobe as senior vice president of the new business unit, reporting to Adobe's president and CEO, Shantanu Narayen.

The completion of the transaction, which is subject to customary government approvals and the satisfaction of other customary conditions, is expected to close in the fourth quarter of Adobe's 2009 fiscal year.

The proposed offer represents a premium of 45 percent over Omniture's average closing price for the last 30 trading days through yesterday's close.

Adobe believes the acquisition will be accretive to Adobe's non-GAAP earnings in fiscal year 2010.

The companies will make information, including an FAQ and other details about the acquisition, available at http://www.adobe.com/aboutadobe/invrelations/adobeandomniture.html.